Impact

FMCG/CPG

FMCG/CPG
Cross Channel Optimization

+44%

Product line revenue

+145%

Search campaign conversions

-15%

Search campaign CPA

Insourcing Journey Leads to Autonomous AI

"If you told us how much we were leaving on the table before we started this journey with AI, we would never have believed you. Seeing what the machine is capable of, how it understands, adjusts and reacts in real time is just remarkable.” - Group Brand Manager